The Online Prospect Universe For Financial Marketers Grew 35% Last Year
August 6, 2008 by John_Newtson · Leave a Comment
When prospecting you want to fish where the fish are.
And if you’re marketing investment newsletters and advice or trading-related products and services you need to a clear picture of where your financial prospects are already swimming.
It looks like investors are more engaged in what’s going on these days than ever before.
Probably because of the volatility of the markets in the last year and we’ll see that there are some huge increases in web-site traffic across the board in the financial markets. The whole category has seen a 35% increase in online traffic since May of 2007 a May of 2008.
Let’s take a quick look at the most trafficked financial websites online.
These are comScore’s, a leader in online consumer research, rankings of the most trafficked websites for financial information …
1. Yahoo! Finance - 18.5 million visitors a 58% increase in traffic over 12 months
2. AOL Money & Finance - 15.2 million visitors a 48% 12-month traffic-increase
3. MSN Money - 13.7 million visitors and a 13% traffic-increase
4. Forbes Property - 7 million visitors and a 28% traffic-increase
5. Dow Jones & Co. - 6.6 million visitors also for a 28% increase in visitors
6. CNN Money - 6 million site-visitors an increase of 15%
7. BNET - 5.5 million site-visitors a WHOPPING 3,261% increase in visits
8. TheStreet.com network - 5.3 million visitors for a big 202% 12-month increase in traffic
9. Reuters Sites - 4.7 million visitors increasing traffic by 46% in 12-months
10. Reed Business Information 3.8 million visitors an traffic increase of 59%
These are all good places to fish for prospects for investing and trading related products and services bu they are not the only place to look.
If you’re interested in a more complete list of websites where you can find your best active investors and traders who are most likely to respond to financial offers keep your eyes peeled, I’m putting it together right now and will post it here soon.
Yours for faster profits,
John Newtson
Chief Direct Marketing Officer
Explosive Direct Marketing
