Four Reasons Your Customers Abandon You
September 16, 2009 by John_Newtson · Leave a Comment
If you want to keep customers longer and sell more stuff to them it’s good to know why they leave. Here are four of primary reasons they leave, taking their money with them and reducing your average customer value in the process
THE FIRST REASON CUSTOMERS ABANDON YOU:
They think you’re products are too expensive. Either because:
- They found an alternate, cheaper solution. For most people, that means you didn’t deliver enough value OR you’re basically selling a commodity product
- They don’t think the benefit you offer is worth the money. In other words, you’re pricing your self out of the market.
- They don’t have the money. You can’t do much about that and still stay profitable. Read more
The #1 Overlooked Reason You Lose Customers
September 14, 2009 by John_Newtson · Leave a Comment
No happy, feel good stuff today.
This is about your bottom line.
You do all that work to build your list and convert your prospects into customers. Then your customer stops buying.
You already know the main ways to increase sales …
- Get more customers
- Increase profit per sale
- Increase purchasing frequency
Notice how two out three is about what you do AFTER you get a customer.
If it takes 5-6 times more money to sell to a new customer than it does to sell to an existing customer … And the whole point of building a list is so you have a built in market to sell to … it follows that knowing how to keep a customer is a major marketing activity. Read more
