Pay Per Click Consultants Specializing in Scalable Campaigns
July 30, 2008 by John_Newtson
Do you know what a Google Fridge is?
In a nutshell, it’s something Google uses to say, “You da man!” because you’ve generated 1,000,0000 leads through Google Adwords. Pretty nifty if you get one.
Well, here’s a guy who has enough Google Fridge’s to open up his own appliance store.
He’s driven over 27 million leads through pay-per-click in the last 2 years.
His client’s ads have shown up over 8 BILLION times (convert that to dollars and that’s like a whole week of Pentagon spending!)
And he and his partner have sold more than $27 million through their pay-per-click campaigns. And that doesn’t take into account backend sales (where the big money is).
If you are looking to drive large amounts of traffic and want qualified leads then this is the man you want to meet.
His name is Greg Marsden, and he’s the pay-per-click brains over at eSmart Marketing.
Rumor has it that Google had to actually expand how many keywords you were aloud to run in Adwords because Greg was running such large campaigns. They guy’s a genius (shh, don’t tell him).
I’ve had the pleasure to work with eSmart Marketing on several accounts and I was so impressed with them I ended up partnering with them to work with several clients (they were swell and named me their Chief Direct Marketing Officer to stroke my ego).
They build enterprise level pay-per-click campaigns for clients.
There are a ton of people doing pay-per-click but the very (very) few of them have the experience to handle massive campaigns like Greg does.
A sad, but true example of what I mean…
Greg built out a campaign for a mutual client. The client’s “online marketing director” pushed for more and more traffic. Which for Greg is as easy as turning up the faucet, he hit the target 5,000 optins a month in a few days, then pushed the volume up to over 39,000 optins in a single month or 468,000 optins a year.
Not too shabby, wouldn’t you say?
Well, the client’s in-house team saw this, saw what it meant for the business and promptly decided they were going to take the credit. So they moved pay-per-click in-house. They figured Greg had done the hard part, he built out the keywords, ad-groups and all the campaigns. They just needed to keep running them, they’d done ppc before afterall.
Within a month cost-per-lead jumped 68%. A few months later I checked in on them and while Greg was getting them leads around $3-$4 they were now paying as much as $58 a lead!!
They were blowing close to $1 million a year EXTRA on lead-generation and getting FEWER leads who were not more qualified. Because they didn’t understand how to scale pay-per-click up intelligently.
It was both tragic and moronic.
That’s why if I have a client in a business that can sustain large traffic-volumes, that has developed sales-funnels and is looking to grow aggressively I always recommend they talk with Greg and his partner Dave about their pay-per-click.
Because I know I can trust clients with them and that they can deliver.
So if you’re looking for tons of qualified traffic - -the kind that converts into actual customers — Greg and his partner Dave are the guys you want to talk to.
You can pop over and see Greg by clicking here or pop-over and hook up with his partner, Dave Martin on Linked in by clicking here.
Working with them is the fastest way I’ve seen to get a mountain of new customers online.
Plus, they’re a blast to work with.
Yours for faster profits,
John Newtson
Chief Direct Marketing Officer
Explosive Direct Marketing
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