Look at how much traffic John Reese & Jeff Walker got during their launches …

Okay, let’s start our “spying on the gurus” series with a quick look at Jeff Walker’s Product Launch Formula 2.0 launch from earlier this year. This is a great one to look at because Jeff doesn’t really do much promotion on his site on a regular basis.

So when we look at the traffic-graphs of his site you can easily see where his launch took place.

Sstarting in March this site went from basically no-traffic to about 16,500 unique visitors a month … Read more

Do joint ventures & internet “launches” really deliver massive traffic?

Whew! Talk about ATTRACTIVE economics.

How would you like to get tens of thousands of new optins to your email list … and a crap-ton of sales WITHOUT paying ANY money up-front?

That’s an attractive proposition for any business owner.

Especially when you add in the ONLY MONEY you’re going to pay comes in the form of a percentage of sales made.

So if the campaign bombs, your cash isn’t at risk.

No wonder joint-ventures in email marketing are so popular Read more

Wishful Thinking And Sales Funnel Basics

I seem to be having “sales-funnel” and “product-ladder” conversations a lot these days.

There’s a lot of confusion out there, and a lot of wishful thinking that you can just copy someone else’s sales-funnel and product line-up and be successful.

So I just thought I’d point out some fundamental misperceptions about the “marketing funnel” or “product ladder” that seemed to get over looked a lot.

There’s a difference between a funnel or ladder as it’s applied to a specific marketing campaign vs. how it’s applied based on customer behavior.

There’s also a fundamental difference in the economics of paid media vs. joint venture “product launches” that change the way you structure a sales-funnel and approach your product ladders.

Unless you understand this stuff you could end up screwing yourself or your clients by rote imitation of what “gurus” are doing. Read more

A Beautiful example for multi-channel marketers

Right now I’m in the middle of digging into and researching the structure of Investools, the giant in the trading education space. They had a $91 million quarter this year, not bad and recently merged with Think or Swim, the online brokerage services firm.

I was reading their annual-report — a great habit! — and something struck me immediately, it’s something worth noting if you’re serious about building a large direct-response based business. Read more