Secret of my squeeze page’s 80% optin rate
November 4, 2009 by John_Newtson · Leave a Comment
That had to be the fastest 1,000 optins we’ve seen.
An 80% optin rate on my latest squeeze page for a client is gobbling up leads at a remarkable pace.
Why do I think we’re getting such amazing optin rates?
In a nutshell -the copy in the traffic drivers heavily presells the optin PLUS an almost irresitable headline on the squeeze page.
It’s too early to post links because this campaign is live and my client wouldn’t appreciate my sharing it at this stage - but I will post it in the near future after we get through a series of campaign launches.
It’s too good not to brag on. =)
John
Four Reasons Your Customers Abandon You
September 16, 2009 by John_Newtson · Leave a Comment
If you want to keep customers longer and sell more stuff to them it’s good to know why they leave. Here are four of primary reasons they leave, taking their money with them and reducing your average customer value in the process
THE FIRST REASON CUSTOMERS ABANDON YOU:
They think you’re products are too expensive. Either because:
- They found an alternate, cheaper solution. For most people, that means you didn’t deliver enough value OR you’re basically selling a commodity product
- They don’t think the benefit you offer is worth the money. In other words, you’re pricing your self out of the market.
- They don’t have the money. You can’t do much about that and still stay profitable. Read more
The Direct Response Newsletter Business Model in a Nutshell
September 16, 2009 by John_Newtson · Leave a Comment
Dear Business Builder,
Direct response marketing is the marketing & business model that gives you the fastest, most effective way to attract more customers and sell more things to them.
And today we’re going to look at some of the best (most profitable) versions of that model.
Let’s take a famous example, Gary Halbert’s ‘Coat of Arms’ letter that spawned an enormously profitable business and was mailed somewhere in the neighborhood of 600,000,000 times!
That’s equivalent to mailing a letter to every man, woman and child in the entire United States, twice.
And when you read the letter, you’d almost never believe it because it’s not high energy… it doesn’t even have a headline or subheads… no complex closing strategy… or price justification.. and doesn’t pile on the copywriting ‘bells and whistles.’ Read more
Email Marketing Strategies 101
September 15, 2009 by John_Newtson · Leave a Comment
Today let’s go over a few fundamentals of email marketing that often go unexplained… and are the source of many “unexplained” response problems …including …
- Why your “list” may not be as big as you think it is …
- How to increase the volume of sales promotions you put out without ticking off your list …
- Why the ‘blanket blasting’ marketing strategy of so many marketers is costing them money. And the simple alternative making smart marketers rich …
- How to dramatically increase response without better sales copy …
- And whole lot more! Read more
Why the value of a customer drives your break even tolerance on acquisition campaigns
September 14, 2009 by John_Newtson · Leave a Comment
Mastering this concept is one of the secret keys to explosive growth.
Without a thorough understanding of it, you can have the world class copy…powerful offers .. and great lists and STILL end up losing money.
This is fundamental to building a successful direct response business – online or off.
“Break-even” is the point in your campaigns when you make back all the money you spent to get new customers and opt-ins. When you hit break even you’re basically getting a customers and opt-ins for FREE. You spend $1 to get them and they give you $1 back.
There are basically FOUR ways to define “break even” depending on how conservative or aggressive you want to be with your marketing: Read more
Great Sales Letter Headline & Lead from a 22 year control for multiple products
September 14, 2009 by John_Newtson · Leave a Comment
OK, this is the headline and lead from the core sales letter from a 22 year direct mail control. This SAME SALES LETTER copy and concept were used to sell multiple publications. And it is at the heart of the creative of publishing empire eventually bought for $764 million.
Here it is:
WHY DID WE SEND YOU THIS FREE ISSUE OF COUNTRY WOMAN?
If that question puzzles you, here’s the answer: You’re part of a very special “test” group.
That is, we selected your name and several thousand more from a mailing list that included people we felt would be interested in a magazine like Country Woman. If you and others selected to receive our special “Collector’s Edition” respond well to our offer, we’ll send a free copy to the rest of the folks on the same mailing list. So we’re highly interested in your response.
$7.00 Savings: The Savings Certificate above is made out specifically to YOU. It is not transferable, and entitles you to a Charter Subscription at 41% off the regular subscription price
That’s it. Simple. Some would say deceptive too. Since after 22 years the “marketing test” was probably over… though I suppose each new mailing is a test in direct mail… if you wanted to stretch things.
John
The #1 Overlooked Reason You Lose Customers
September 14, 2009 by John_Newtson · Leave a Comment
No happy, feel good stuff today.
This is about your bottom line.
You do all that work to build your list and convert your prospects into customers. Then your customer stops buying.
You already know the main ways to increase sales …
- Get more customers
- Increase profit per sale
- Increase purchasing frequency
Notice how two out three is about what you do AFTER you get a customer.
If it takes 5-6 times more money to sell to a new customer than it does to sell to an existing customer … And the whole point of building a list is so you have a built in market to sell to … it follows that knowing how to keep a customer is a major marketing activity. Read more
How using backend sales to increase customer value improves customer acquisition
September 13, 2009 by John_Newtson · Leave a Comment
Dear Business Builder,
Ever since high-school I’ve been a math-hater.
I was never one to put much effort into things I hated so my math skills never progressed beyond basic geometry.
Fortunately, basic math skills are all you need in direct response marketing.
And now, living hip-deep in the numbers behind multiple marketing campaigns on a daily basis I’ve developed a new appreciation for basic math.
For the simple reason that … Read more
Increasing Customer Value – Fantastic Continuity Billing Cycle Test Results
September 12, 2009 by John_Newtson · Leave a Comment
Today I want to share how an alternative billing option on a continuity program nearly DOUBLED customer value.
Where will you make more money – on a monthly billing option of say $99 a month? Or a quarterly billing option of $299 a month? A recent long-term test I ran showed the quarterly option is beating the pants off the monthly option for a newsletter.
We have a 75% pay-up rate to six months – which is two quarterly payments.
Compared to an average stick rate of just 10%-20% stick rate at the six month mark using a monthly billing cycle in this market.
Average customer value BALLOONED from this test. Read more
The Top 10 FREE Copywriting Resources
September 1, 2009 by John_Newtson · Leave a Comment
If you’re looking for free online copywriting resources these are easily the Top 10 places to look online. Mining the free information on these sites will give you more copywriting and marketing know-how and than a bucket full of expensive marketing & copywriting course…
