Explosive Direct Marketing

UPDATE: Financial newsletter marketer The Motley Fool ups the ante on it’s product ladder … and makes a fortune

In my previous post describing The Motley Fool’s product ladder I said that they were leaving a lot of money on the table because they didn’t have higher-priced backend products.

At the time they listed no products on their site selling for over $299.

My recomendation was that they had plenty of room to promote $500-$1,200 products and make a fast fortune. Recently they did just that. Read the story »

The $764 Million Offline Social Media Powerhouse

Before the Internet was a twinkle in ole’ Al Gore’s eye, this offline publisher was kicking-butt with user-generated content.

It’s more proof that marketing principles apply across advertising media. Technology just shifts which principles are more powerful at any given time.

Back in 1965 Roy Reiman founded his publishing company. Marketer’s were decades from co-opting “Web 2.0″ as buzzword.

And “user generated content” wasn’t on anybody’s radar. Read the story »

Look at how much traffic John Reese & Jeff Walker got during their launches …

Okay, let’s start our “spying on the gurus” series with a quick look at Jeff Walker’s Product Launch Formula 2.0 launch from earlier this year. This is a great one to look at because Jeff doesn’t really do much promotion on his site on a regular basis.

So when we look at the traffic-graphs of his site you can easily see where his launch took place.

Sstarting in March this site went from basically no-traffic to about 16,500 unique visitors a month … Read the story »